Blog | GDPR brings a wave of positivity for print

In a world post the General Data Protection Regulations (GDPR), there are many reasons to suggest that the impact of printed media is set to increase.

Firstly, the GDPR have helped to make both individuals and businesses more aware of their data, who they share it with, and how it is stored. This increased awareness can only be a good thing and is helping to make procedures slicker and safer.

How can this benefit print?
The increased accuracy of your database also allows you scope for high quality personalisation which is proven to be a very effective when it comes to building meaningful relationships with your customers. Regular, relevant, high quality print that speaks directly to your customers will help to build trust and loyalty in your brand.

With so many benefits to having an accurate, active database, it is important to make sure it stays up to date by carrying out regular reviews. At Wood Richardson, we can offer a free database health check before your campaign is sent to ensure your data is accurate.

Of course, a large part of the GDPR centres around how data is stored and shared. It is important for you to be aware of who you share your data with and how they will store it once they have it. We use a secure SFTP sending service which ensures any data you share with us will be done so in a secure way and we delete the data after 3 months. Additional to this, we have the ability to redact an individual’s details within all of our management databases, permanently scrambling this information without destroying what we still need.

If you have any questions about making the most of GDPR with print, please get in touch.

Helping Poppleton to remember its rich history

The Poppleton History Society approached us earlier this year to help them produce a special letterbox sized book: ‘Poppleton Sons of the Great War remembered’. This fascinating historical book provides an insight into the lives of those recognised on the two First World War memorials in the villages of Upper and Lower Poppleton.

We understood that the project was close to the hearts of many in Poppleton and so the quality of the book was paramount. We produced the artwork from copy provided and printed the 158 page book in full colour throughout to really bring the rich history of this book to life. It has been wonderful to help the community produce something so special that will be treasured for a long time.

Julian Crabb, Chair of the Society, commented: “Throughout our journey in the production of the book, Wood Richardson have been so helpful. The project has gone really well and best of all their suggestion about letterbox size meant virtually all books went straight through the doors and only a handful were left in the porches, which made such a difference to the success of the project.”

Four members of the Poppleton History Society, including Julian Crabb, spent two years researching the project. The Society was established in 1989 and has always encouraged the local community to take an interest in its past and the importance of recording it. They hold oral recollections, produce publications and exhibit collections of photographs that reflect the history of the village and its residents.

Find out more about Poppleton History Society here

Say hello to Colin!

We are delighted to welcome Colin MacDonald to the Wood Richardson team!

Having started in the industry 20 years ago, Colin joins our team as an E-commerce Development Manager and will be working on producing our online web-to-print service for B2C and B2B customers. Colin has previously worked for an ecommerce platform for five years as head of UK/US design and has also worked for design studios all over the country, including London.

Colin commented: “The Wood Richardson team are a fantastic group of interesting people from scuba divers to tri-athletes and even downhill long boarders. They are all incredibly talented in every aspect of professional industry leading print, and it is with great respect that I work with them all.”

We are all very pleased to have Colin as part of the team!

Expanding our digital offering

We have been investing heavily in digital technology and have recently purchased a new digital printer, so we can print A4 documents in a landscape folded format.

This increases our capability to enable us to print this format quickly, cost effectively and on to a broader range of stocks. Not widely available in the print industry, so we hope this will give you more choice and better value for money when working with us.

To make sure we stay ahead in a fast changing market, we are also investing in an online portal which is coming soon. It will be a convenient way for our customers to order print remotely online giving our customers more control of print management and buying.

Bringing children’s books to life

Children’s author, Lee Ellis and illustrator Mark Dobson approached us at the end of last year to help them produce a rush order of their book ‘Charlotte’s Fall’.

‘Charlotte’s Fall’ is just one of a series of fascinating children’s books about ‘The-ings’; a building force that protects people from disease-causing organisms and substances. These unique stories were created by Lee who spent many years looking for the right person to help make his ideas come to life with illustrations. Mark and Lee began working together in 2004, publishing their first book ‘Simon the Fishy’ in 2016.

Having worked with Mark throughout his career as a graphic designer, he approached us when he needed an urgent print of his book. We printed the 43 page paperback book with a silk finish to bring the vivid and colourful illustrations to life.

Mark Dobson, commented: “The service we received from Wood Richardson was superb. Having worked with Wood Richardson in the past, I knew they were a printer I could trust. They were able to turn the job around in 24 hours and deliver a very high quality production.”

To find out more, visit www.the-ings.co.uk

Fond farewell to Dave Wilson

We would like to say a fond farewell to Senior Estimator David Wilson. Dave has retired after 36 years’ service, having worked at our Haxby Road office and previously at our King’s Square building.

We wish Dave a long and happy retirement!

Blog | A guide to understanding printing jargon

Have you ever been in the situation where you’re talking to a printer and feel yourself getting more and more confused by the language they are using? You are not alone. Approaching a professional printer can seem daunting when the terminology is unfamiliar.

To break down the language barrier, we have created a simple guide to printers’ terms and references to allow you to understand all aspects of printing and get exactly what you want.

Our handy guide includes four sections: artwork design and reprographics, paper and board, printing and finishing.

Artwork design and reprographics

First to be explored are terms associated with artwork design and reprographics. These include phrases such as base line, bleed and dummy. Did you know ‘dummy’ actually refers to an assembled proof, representing the finished printed item?

Paper and board

Terms related to paper and board are discussed next helping you to understand the perfect stock and finish for your product.

Printing process

We then explain the language used in the printing process. For example, ‘Aqueous’ coating refers to a clear coating process that protects the printed sheets and provides a clear seal to the printed surface.

Finishing

The guide also gives examples of the language used in regards to the finishing process including the many different folding and binding methods such as the Endorse Fold, Concertina Fold and Gate Fold.

Our guide to printing jargon will give you a better understanding of the printing process, however, we do understand that mistakes can still happen. With this in mind, we always give you a chance to check your artwork (photographs, graphic images, text and other components arranged in electronic form for preparing a piece of printing) before we print to make sure that nothing has been misinterpreted.

Order your FREE Print Buyers’ Pack

We created the Print Buyers’ Pack to help our customers combat any confusion around professional printing and make it a process that was as easy as possible. As well as this useful dictionary for printing terms, the Pack also includes a handy guide on different colour formats, paper stocks and sizes of A paper all to help you make more informed printing decisions. To sign up to receive your free Print Buyers’ Pack visit here.

 

Blog | Colour Clarity – Understanding colour

Colour can be a complicated topic to understand. Colours are created by wavelengths of light received by a human eye. There are 7 million wavelengths which all equate to a different colour so trying to reproduce them all within the print process is a challenge!

We understand the frustration that can be caused when the colour in your design is not printed as you had imagined. To help you, we have created a handy ‘Colour Clarity’ booklet which explains the purpose of the different colour formats, the benefits and the limitations so you can make more informed printing decisions. Here’s a brief overview:

RGB is the colour format for digital print. It is used when creating digitally based documents such as websites and uses three colours of the light spectrum: Red, Green and Blue (RGB). The colours are vivid and bright on screen, however, they will look flat and dull on a printed version. This is because the print process uses a different colour format called CMYK.

CMYK is a four colour process used by printers in order to achieve full colour images. It is made up of the full spectrum of colours available: Cyan, Magenta, Yellow and Key (CMYK) and works by overlapping and mixing dots created by the four inks. Most colours can be accurately recreated, however, there are a few limitations which spot colour can help to achieve.

Spot Colour is pre-mixed ink used when a specific colour is required. Spot colour can be used either on its own or as an additional colour to ensure the colour is precisely recreated. They are normally chosen from the internationally recognised Pantone Matching System which includes a palette of 18 basic colours that are then mixed to create the correct colour. There are over 1000 Pantone colours is existence.

Metallic Inks are also available to make your print look very effective. It is a varnish based ink containing metal particles which can include copper, aluminium and zinc. Metallic inks work well on coated paper or board and can create a very high quality look at a low cost.

Are you ready to understand colour?

This useful booklet will help you understand colour in the printing process, so you can achieve the best results from your print. It includes useful demonstrations of the differences between CMYK, spot colour and RGB giving you a good understanding of how the colours in your designs will look like when it has been printed. It gives you guidance on how your artwork should be presented to your printer to make sure your print is how you imagined it.

Order your FREE Print Buyers’ Pack!

We have created a free Print Buyers’ Pack designed to help our customers understand the magic you can create when working with a high quality printer and to help you to make clear and informed print decisions. It includes our ‘Colour Clarity’ booklet which explains the relationship between colour and print. There is also a brochure which shows how colour prints differently on various paper finishes. To read more about our paper stock brochure, read this blog

To sign up to receive your free Wood Richardson Print Buyers’ Pack click here.

Printing beautiful Christmas wrapping paper with Julie Dodsworth

Julie Dodsworth is an award winning independent designer, retailer and author based in Yorkshire that approached us to produce its unique Christmas wrapping paper. The company ships its designs all across the world and so high quality printing was essential for this project.

Working closely with Julie and her team, we understand the product and the ethos of the company, talking through new and interesting ideas to produce the product how they had imagined. We made sure the quality of paper stock, colour and finish was the most appropriate for their unique wrapping paper.

We produced a few test runs to ensure Julie and her team were happy with the finished results and that the printing did justice to their designs.

Julie Dodsworth, founder, commented: ‘’We very much enjoy working with the Wood Richardson team and appreciate their expertise, friendliness and professionalism. The colour and quality is always superb and they have a very good understanding of our product and what we need. The turnaround is quick, and we trust them to do the job right.’’

Find out more about Julie Dodsworth by visiting the website.

Blog | Ready for take off? – How to supply the perfect artwork

Preparing your artwork for print can often seem overwhelming with numerous technical terms to consider. To ensure the print reflects the quality of your product and the time you’ve spent on the design, you need to present your artwork to the printers in the best possible way.

We understand the printing process may be confusing, so we’ve created a handy guide to help you. It’s full of hints and tips and a pre-printing checklist to ensure the process is as smooth and stress free as possible. Here’s a few to help you:

Technical terms and phrases

You’ve probably heard the phrases bleed and crop marks? But, what do they mean?

Bleed refers to designs where colour goes up to the edge of the paper. To achieve this, the printing colour goes beyond the edge so when the print is trimmed, the print goes to the edges. If your artwork does not have any bleed, there is a risk that a small white edge may appear on your print!

Crop marks are lines printed in the corner of your artwork so that your printer knows where to trim the paper. These can be easily forgotten, but are a very important step so remember to include them on your artwork before submitting to print.

CMYK and RGB are two different ways of using colours in artwork. For printed materials, make sure the colours used in your artwork are set as CMYK, and not RGB, which is a colour model for digital communications. If you supply artwork in RGB format it will be automatically converted to CMYK. However, sometimes there are unexpected colour changes. To understand more about colour, have a look at our ‘Colour Clarity’ brochure which is also included in the Print Buyers’ Pack.

Are you ready for take off?

To help you remember everything you need to do, we have produced a handy checklist to get you the best results for your print. As a final check, we send you a proof of the artwork before we print so you have the chance make sure it is correctly aligned and positioned. We want your print to be as you imagined it.

Order your FREE Print Buyers’ Pack!

We have created a free Print Buyers’ Pack designed to help our customers understand the magic you can create when working with a high quality printer and to help you to make clear and informed print decisions. It includes our ‘Ready for take off’ leaflet which includes how to package your fonts and helps you understand technical terms.

To sign up to receive your free Wood Richardson Print Buyers’ Pack click here.