Blog | Ready for take off? – How to supply the perfect artwork

Preparing your artwork for print can often seem overwhelming with numerous technical terms to consider. To ensure the print reflects the quality of your product and the time you’ve spent on the design, you need to present your artwork to the printers in the best possible way.

We understand the printing process may be confusing, so we’ve created a handy guide to help you. It’s full of hints and tips and a pre-printing checklist to ensure the process is as smooth and stress free as possible. Here’s a few to help you:

Technical terms and phrases

You’ve probably heard the phrases bleed and crop marks? But, what do they mean?

Bleed refers to designs where colour goes up to the edge of the paper. To achieve this, the printing colour goes beyond the edge so when the print is trimmed, the print goes to the edges. If your artwork does not have any bleed, there is a risk that a small white edge may appear on your print!

Crop marks are lines printed in the corner of your artwork so that your printer knows where to trim the paper. These can be easily forgotten, but are a very important step so remember to include them on your artwork before submitting to print.

CMYK and RGB are two different ways of using colours in artwork. For printed materials, make sure the colours used in your artwork are set as CMYK, and not RGB, which is a colour model for digital communications. If you supply artwork in RGB format it will be automatically converted to CMYK. However, sometimes there are unexpected colour changes. To understand more about colour, have a look at our ‘Colour Clarity’ brochure which is also included in the Print Buyers’ Pack.

Are you ready for take off?

To help you remember everything you need to do, we have produced a handy checklist to get you the best results for your print. As a final check, we send you a proof of the artwork before we print so you have the chance make sure it is correctly aligned and positioned. We want your print to be as you imagined it.

Order your FREE Print Buyers’ Pack!

We have created a free Print Buyers’ Pack designed to help our customers understand the magic you can create when working with a high quality printer and to help you to make clear and informed print decisions. It includes our ‘Ready for take off’ leaflet which includes how to package your fonts and helps you understand technical terms.

To sign up to receive your free Wood Richardson Print Buyers’ Pack click here.

Guiding a new business in York through the printing process of their packaging

Brassica and Beyond, a new independent food company based in York, approached us to produce carton wraps for their healthy, vegetable rich pasta sauce products. The company already had their carton design, but they needed to bring it to life with high quality printing that emphasised the vivid colours of the design.

We guided Brassica and Beyond through the printing process and advised them on the type of card and finish they needed. Due to the nature of the product, it was important that the packaging didn’t become damp when it was stored in customer’s fridges and so the type of material was a key part of the print. We liaised with our suppliers to really understand the best material we could use and concluded a specific type of carton board would be the most suitable. Just to make sure, we produced a few dummy cartons for the company to test in their own fridges and found the material was a success.

Holly Davies, one of the founders of Brassica and Beyond, commented: ‘’My business partner, Jane, and myself approached many printers around York and found Wood Richardson were quick to respond and competitive on price. The team were great to work with; they were friendly, approachable and took the time to really understand our product. As a start-up business, we only needed a select number of cartons printing. Wood Richardson appreciated this, and they were very happy to accommodate us!’’

Find out more about Brassica and Beyond’s healthy and delicious pasta sauces by visiting their website.

Congratulations Tim!

Tim, our sales manager, successfully completed his second marathon of the year earlier this month as he took part in Plus Net’s York Marathon on Sunday 8th October. He was determined to beat his London time of just over six hours and raise as much money as possible for MNDA. We are very proud of his achievement. Have a read of Tim’s journey from start to finish.

“Following my disappointment of my London marathon time, and despite vowing never to run again, the appeal of York’s ‘flat course’ was too great. So, I signed myself up to another 26.2miles of sheer torture for both body and mind!

At the start line, I was filled with anticipation knowing that I was fitter than I was in London. The adrenaline kicks in and we’re off!

I don’t think it is possible to truly describe the feeling of connection you get with the other hundreds of runners who are all pumped with the same enthusiasm regardless of their individual goal or agenda. So, needless to say I was happy and things were going well.

The support from everyone on the route was fantastic; from the groups of people cheering you on at the Minster, to the vicar at Stockton, to the steel band at Claxton. Everyone had one common interest, to see you succeed!

I struggled as I turned the corner at Stamford Bridge and my niggling knee became a strain. Following a longer than expected stop at the first aid tent just before Gate Hessley, I was advised to retire from the run. This didn’t sit too well with me.

Pulling my knee strap out of my pouch and pulling it as tight as I could, I pushed on with the remaining 10 miles. My aim was now to complete the route rather than achieve my target time.

I can’t possibly describe what it was like from then on, but the support from my friends was enough motivation to get me to the finish line.

Out of breath and with only one fully functioning knee, I completed the course in 5hrs and 43mins. To my surprise, it was 30 minutes quicker than my London time making it possible for me to hang up my running shoes!

Thank you to everyone who cheered me on, friends and strangers, and to everyone who sponsored me. We raised a fantastic £1,013 for MNDA!

In future, I think just 5k runs will be enough.”

Blog | Taking Stock – How to choose the right paper weight, type and finish for your print

So, your printed materials have been beautifully designed and your artwork is ready to send to print. Now comes the all-important decision about what to print it on and the best paper stock, size and finish to complement the product.

You may want to think about what you want the product to say about you and your brand, how long does the product need to last and the impact you want to achieve?

Paper weights/thickness

Paper weights are measured in gsm – grams per square metre – which refers to the substance weight of the paper. The feel and thickness of the paper can vary between different papers, this can make the choice a little confusing.  Generally, a heavier paper tends to feel thicker and is more expensive as the price you pay for the stock is based on the weight

However, there is also a misconception that weight is thickness, this is not the case and can vary between types of stock with different brands of paper being the same weight but can be noticeably different thicknesses.  The thickness of paper is measured in microns, which are fractions of millimetres.

Paper type

Choice of paper can make a big difference to the appearance of a finished piece of design and can say a lot about your brand. If you are looking for a more natural look and feel, you might choose an uncoated paper stock, whereas if you are looking to create a smooth feel, you may prefer a paper stock with a ‘coating’.  This is a paper that has been coated to impart certain qualities to the paper for example gloss or silk finish.

In addition, the paper type you’ve chosen for your print can impact dramatically on the way colour appears on the paper.  This is particularly relevant with coated and uncoated stocks, where the colours can appear slightly muted or duller on an uncoated stock and sharper, brighter and cleaner on a coated type of paper. Uncoated paper types absorb more of the ink and so mute the colour on the page. The shade of the paper can also have an impact on the colour as not all papers are ‘white’.  Seek advice from your printer to see if the colour you envisage will match up to the reality of your finished print.

Help is at hand!

We’ve created a FREE Print Buyers’ Pack to help our customers understand how to get the best from their print.  The pack includes our ‘Taking Stock’ leaflet which contains a variety of paper weights and samples of different finishes so you can see how these differences can enhance the quality of your printed materials. It even shows how the same colour prints differently across each paper finish so that you can see how dramatically colour can change across different types of paper before you make your final printing decision. All of which should help you to make a more informed decision on choosing the right paper stock for your print.

Just ask us

At Wood Richardson, we work closely with our customers from the beginning of a print project, advising them on the best choice of paper stock and then providing samples for them to see and feel. If you are working on a booklet or other item that needs folding or maybe has a cover, we can even mock up a few samples before they are printed so you can feel the weight of the item and see how it will feel when completed.

To sign up to receive your free Wood Richardson Print Buyers’ Pack please click here.

Introducing Euan Campbell

We are delighted to introduce a fresh new face to our team, Euan Campbell.

Working within print production all of his professional life, Euan joins our team as an Estimator and is eager to get involved with the diverse work we do at Wood Richardson. Euan previously worked in the large scale magazine printing company Polestar in Sheffield and has also worked as a production manager for the food packaging industry.

Euan commented: ‘’As a family run business with a long history in York, I’m looking forward to helping Wood Richardson grow within its sector. I’m especially keen to be involved with Digital Printing as it’s a popular market which allows printers to improve the levels of service they offer.’’

We are all very pleased to have Euan as part of our team!

Working with Henry Farrar to produce a book – ‘A Golden Age in Film’

Earlier this year, we guided Henry Farrar through the printing process of his book, ‘A Golden Age in Film’. The book is a personal account of the BBC’s Film Unit from its foundation until 1989. Henry had a strong emotional attachment to the book and so we worked closely with him to make sure that quality of book reflected his care and attention to detail.

Here is what Henry said:

“The book arrived on schedule and the quality of work excellent. The text is very crisp and clear and all the images are printed to the highest quality. Many of my former workmates, who are professional photographers, have remarked on the quality of the images. The quality of the cover and binding are outstanding. I am most pleased with the work and will certainly be in touch when my next book is ready.” Henry Farrar, Author, A Golden Age in Film.

A Golden Age in Film was printed on 130 gsm gloss paper, perfect bound with laminated cover.

A Golden Age in Film is available direct from the author for £15.00 including postage and packaging. Email for your copy.

Tim running the York Marathon

Our Sales Manager, Tim Falconer, is putting on his running shoes once again to take part in the Plusnet York Marathon on Sunday 8th October to raise as much money as possible for Motor Neuron Disease Association (MNDA)!

The marathon, which showcases the very best of the City of York and surrounding countryside, is a 26.2 mile route with over 7,000 runners taking part.

Tim ran his first marathon earlier this year, completing the London Marathon in just over 6 hours.

Tim says: “Well I did say I would never do it again! The charity is close to my heart having lost my friend from this cruel disease last year at only 32 years old! Having been disappointed with my time from London in April, York gave me the opportunity to not only better my time but to raise some money for MNDA. Training is going a lot better this time so fingers crossed!! If you feel like coming out and shouting some words of encouragement in my direction that would be great. I’ll be the one in the Mr Slow running vest!”

We’re all very proud of his dedication to training so far and hope he succeeds in his goal to better his London Marathon time and raise as much as he can for MNDA.

To sponsor Tim visit:

Personalised Christmas Cards – Free Artwork!

With only 12 weeks to go, Christmas will soon be upon us!

Now is a good time to think about creating your own personalised Christmas cards to send to all your customers. We’re offering free artworking on Christmas Cards this season until 30th November 2017 and excellent prices too! Buy 100 cards with envelopes for only £94 + VAT* and we’ll create a unique design just for you.

Supply us with a picture (or we could source one for you*), confirm your text and signatures if you wish, then we’ll do the rest.

Please get in touch!

*There may be a charge for third party library images, though royalty free images are available.

We have created a FREE Print Buyers’ Pack to help customers get the most from their printing

We have created a FREE Print Buyers’ Pack to help customers get the most from their printing.

The pack contains handy guides to help you make more informed printing decisions from artwork stage through to the finished printed product and understand the magic you can create by working with a high quality printer.

Included in the pack are swatches of different paper stocks and finishes including how colour is affected by printing on different materials. The choice of paper weight and finish says a lot about your brand and so the aim is to help you to envisage what your product will look like once it is printed.

Also included in the Pack are the pros and cons of the digital and lithographic processes and guides on sizes of paper and corresponding envelopes as well as handy printers’ terms and references and information on how to supply the perfect artwork.

“We know that sometimes printers’ terms and all of the different printing and finishing options available can be overwhelming and so we help customers make informed print decisions. We hope the Print Buyers’ Pack will be useful and help our customers achieve the best possible results from their printing.”

To sign up for your FREE Print Buyers’ Pack click here


Spot on colour matching for Vintro Paint Charts

The UK’s fastest growing manufacturer and distributor of chalk paint has been working with Wood Richardson to produce a paint chart that truly reflects all of the different colours they offer.

Vintro Paints, which supplies chalk paints for the fast-growing market of painting furniture, was established 18 months ago to fill a gap in the UK market. The business has quickly expanded and now supplies to clients across Europe.

Jason Clare, Managing Director of Vintro Paints said: “We needed a Paint Chart that accurately represented all of the paints we sell. We had created a chart with another supplier but some of the colours didn’t match our paints closely enough and I had resorted to hand painting labels to stick onto the chart in order to show the right colour. Wood Richardson has managed to replicate our paint colours perfectly and this is exactly what we needed so that our clients are confident when selecting colours from the chart and get a product that meets their expectations.”

Simon Pirie from Wood Richardson managed this outcome by analysing the closest CMYK values of the actual paint colour and then mixing with Spot colours and metallic inks in order to get the exact colour match. Wood Richardson then printed the charts on their Heidelberg 6 Colour Press in time for Vintro Paints to use to meet a large Finnish order and Vintro Paints are delighted with the result.

For more information on Vintro Paints visit: