We have created a FREE Print Buyers’ Pack to help customers get the most from their printing

We have created a FREE Print Buyers’ Pack to help customers get the most from their printing.

The pack contains handy guides to help you make more informed printing decisions from artwork stage through to the finished printed product and understand the magic you can create by working with a high quality printer.

Included in the pack are swatches of different paper stocks and finishes including how colour is affected by printing on different materials. The choice of paper weight and finish says a lot about your brand and so the aim is to help you to envisage what your product will look like once it is printed.

Also included in the Pack are the pros and cons of the digital and lithographic processes and guides on sizes of paper and corresponding envelopes as well as handy printers’ terms and references and information on how to supply the perfect artwork.

“We know that sometimes printers’ terms and all of the different printing and finishing options available can be overwhelming and so we help customers make informed print decisions. We hope the Print Buyers’ Pack will be useful and help our customers achieve the best possible results from their printing.”

To sign up for your FREE Print Buyers’ Pack click here

 

Spot on colour matching for Vintro Paint Charts

The UK’s fastest growing manufacturer and distributor of chalk paint has been working with Wood Richardson to produce a paint chart that truly reflects all of the different colours they offer.

Vintro Paints, which supplies chalk paints for the fast-growing market of painting furniture, was established 18 months ago to fill a gap in the UK market. The business has quickly expanded and now supplies to clients across Europe.

Jason Clare, Managing Director of Vintro Paints said: “We needed a Paint Chart that accurately represented all of the paints we sell. We had created a chart with another supplier but some of the colours didn’t match our paints closely enough and I had resorted to hand painting labels to stick onto the chart in order to show the right colour. Wood Richardson has managed to replicate our paint colours perfectly and this is exactly what we needed so that our clients are confident when selecting colours from the chart and get a product that meets their expectations.”

Simon Pirie from Wood Richardson managed this outcome by analysing the closest CMYK values of the actual paint colour and then mixing with Spot colours and metallic inks in order to get the exact colour match. Wood Richardson then printed the charts on their Heidelberg 6 Colour Press in time for Vintro Paints to use to meet a large Finnish order and Vintro Paints are delighted with the result.

For more information on Vintro Paints visit: http://www.vintro.co.uk/

We’re listening and learning

We had a great response to our customer survey last month, with lots of positive and helpful comments coming through. It’s always great to hear about how we can improve, so a huge thank you to everyone who completed it.

Those who responded were automatically entered into a prize draw for a £50 voucher for the famous Bettys tea rooms, and the happy winner was Dick Raines of Dick Raines Design. Dick’s company specialises in creating graphics and interactive models for the heritage, education & leisure sectors. He has a passion for vintage and historical advertising and can draw on an extensive archive to create some fantastic work.

We hope you enjoy your visit to our favourite tea room Dick.

Run Tim Run!

On Sunday 23 April 2017, our very own Sales Manager Tim Falconer completed the Virgin Money London Marathon to raise funds for Round Table Children’s Wish, a charity which makes wishes come true for children suffering from life-threatening or terminal illnesses.

Tim joined a team of 40 runners, who together took on the 26.2 mile challenge whilst raising vital funds to make dreams a reality.

Samantha Read, Fundraising Officer from Round Table Children’s Wish said: “We were so pleased to have Tim in our London Marathon team. He worked hard to train and fundraise for this event in order to support a cause that is close to his heart.

“Training for a marathon is no mean feat, but to also have to find ways to raise sponsorship in your spare time too – it can be challenging. I know that any support that you are still able to give to Tim would  be very much appreciated.”

Some of the wishes that Round Table Children’s Wish are delivering in the coming months are supporting a 5 year old boy to visit London Zoo and arranging for a 15 year old girl to meet Niall Horan, previously of One Direction.

The team at Wood Richardson are incredibly proud of Tim who completed the marathon in just over 6 hours. Well done Tim!

To sponsor Tim visit: http://uk.virginmoneygiving.com/fundraiser-web/fundraiser/showFundraiserPage.action?userUrl=timfy78&pageUrl=2

To find out more about the work that Round Table Children’s Wish does visit: www.rtcw.org

Blog | Free health check to help you sort out your customer database

As marketing and communications professionals we have probably all had to deal with the nightmare of out-of-date customer databases during our careers. Sorting out-of-date or inaccurate information to ensure that we have correct names and addresses in order to do a mailing or roll out a marketing campaign is often considered part of the role.

Sending out mailings with inaccurate data can have negative repercussions. Getting names and contact details wrong can impact on what your customers or potential customers think of you – not ideal if you are trying to position yourself as a professional organisation who wants to build long-term relationships with your clients.

In a world where a personalised approach achieves results, looking after your data becomes more and more crucial. It allows your business to build better relationships with customers, which embeds loyalty and can lead to an increase in sales and long-term customer retention.

Having up-to-date and good quality data can reap huge benefits for your business. A major one of these benefits is a reduction of costs. As well as reducing mailing costs by having an up-to-date database, a company can save money on productivity and staff costs when employees don’t have to spend large amounts of time searching for missing data or rectifying inaccurate records.

When you choose Wood Richardson as your printer of choice, we can offer you a free health check to determine if your data is clean, well formatted and if it is likely to reach its intended recipient.

If your data is of good quality, then great. But if it isn’t we can cleanse your data to ensure you reach as many contacts as possible in order to get a better return on the time and money invested in the campaign.

All in all the quality of your data matters. Bad data can have a negative impact on your business whilst good quality data helps to reduce costs and improves customer satisfaction and relationships. So whilst unravelling all of those contact details may feel like a never-ending battle, most organisations think it’s a price worth paying in order to reap the rewards.

 

Wood Richardson is in the process of launching a free Print Buyers’ Guide to help you to make all of your printing decisions. To sign up to receive your pack visit: http://www.woodrichardson.co.uk/print-buyers-pack/

Blog | Making it personal

 

We live in a world with more and more options available to us. We can buy online as easily as nipping to the local high street. With this comes higher expectations from customers who want to feel like they are getting good customer service, however they choose to shop. This means businesses need to get smarter with their marketing both on and offline.

There’s no doubt that building relationships with our customers pays off. Delivering a quality experience:

  • Builds customer loyalty and provides a higher return on the time, effort and money spent.
  • Allows you to create customer profiles and develop your database.
  • Increases your sales and marketing engagement.

But how can you build relationships with customers via offline marketing channels?

If you think of every direct mail that you send out as an opportunity to find out more about your customer, you can begin to segment your database and create customer profiles. Who responds to your campaigns? What do they spend? What do they buy or want to know?

When you have captured this data you can start to personalise your marketing. This may begin with using a customer’s name (correctly!) and could progress to adding personal information into letters or mailings such as ‘Thanks for your recent purchase of….’ or ‘It was good to see you recently at….’ – creating a truly personalised approach.

At Wood Richardson, as well as sorting all of your print requirements, we can help you to create a personal approach from adding names to mailings through to highly targeted and individualised mail outs.

A recent survey undertaken on what people care about when receiving a mailing found that 74% of people felt receiving something containing their correct name and address was important. 43% liked seeing their name in the mailing and 31% said that personalised text and images, made them feel more loyal to the sender.

At a time when the online world is getting better at a personalised approach to achieve results, we have to make sure that we are upping the standards across all marketing channels. By being prepared to take the time to get to know our customers so that we can offer them what they actually want, we are creating a mutually beneficial relationship that’s a win-win.

Blog | Is ‘going green’ really making a difference?

Did you know that deforestation accounts for more greenhouse gas emissions than the global transport sector? Or that one tonne of recycled paper saves approximately six mature trees and 3.3 cubic yards of rapidly diminishing landfill space?

We all know that we should be ‘reducing, reusing and recycling’ as much as possible but what impact does this actually have? Well we believe, quite a big one. At Wood Richardson we have a ‘go green’ ethos and we want to encourage our customers to do the same or at least make more informed decisions based on all of the options available.

For years we’ve been using Forest Stewardship Council (FSC) accredited paper as our house paper stock. FSC is a non-governmental organisation dedicated to promoting responsible management of the world’s forests. It has developed a system of certification that enables people to identify responsibly sourced paper, wood and other forest products. You know something is FSC certified when it contains the ‘tick-tree’ logo.

So apart from paper stocks, how else can we be as ethical as possible and help to look after the environment?

Well we work with our clients to look at different options at every stage of the print process. We can make recommendations on paper size to reduce waste, suggest environmentally friendly inks such as vegetable-based inks, and offer information on a range of paper stocks and finishing considerations to make the finished product more easily recyclable.

Not only is the decision to ‘go green’ an ethical one, it is also a strategic one. It makes good business sense for us and allows us to promote best practice in what we do.

As well as guiding customers through the options of sustainable printing, we are also constantly investing in our production processes and print presses to ensure our equipment stays at the cutting edge of the industry. By operating ‘computer to plate’ and ‘closed loop colour control’, the number of ‘make ready’ sheets needed are reduced, thereby minimising overall energy consumption – another win for being as environmentally friendly as possible.

But surely ‘going green’ makes everything that bit more expensive for the customer?

In short, no it doesn’t. Whilst Wood Richardson pays a cost to be FSC certified this cost isn’t passed on to the customer in any way. So price doesn’t have to be an overriding factor when making your print decisions. And being able to comply with the highest social and environmental standards in the market is a small price that Wood Richardson are willing to pay to ensure that they are doing their bit to keep the world a greener place.

How will I measure up?

London-based Firetree books, a publishing company which produces a range of books featuring children who are under-represented has used Wood Richardson to produce its new promotional height chart.

Firetree’s ethos is that all children should find themselves in the books they read and that today’s multi-cultural society should be represented in books across the UK. They work with schools to develop ideas and content for the books and empower children to be part of the whole book creation process.

Firetree decided to create a height chart to promote two of its books that look at jobs children might do when they grow up. So children can measure their height and think of career options at the same time.

Editor Simona Sideri said, “We wanted to create a height chart as a fun tool to engage children. As the chart is 152cm long, many printers weren’t able to print the chart as a single sheet. I did a search and found that Wood Richardson had produced something similar for another client. We’ve been very happy with the service we received and the quality of the finished product.”

Sales Manager Simon Pirie added, “Xeikon 500D machine is unique in that it can print up to 6 meters long on both sides from 100 to 350 gsm paper. Not many printers can offer this service. It’s great that we’ve been able to deliver what Firetree Books needed and that they are pleased with the end result.”

For more information on Firetree books please visit: www.firetreebooks.co.uk

Many strings to printer’s bow

Wood Richardson printer Simon Kale is a man of many talents. As a keen photographer in his spare time he was delighted to be asked to take photos throughout the year to be featured in the 2017 Wood Richardson wall calendar.

Simon, who has worked at Wood Richardson for 13 years, said: “I’ve been interested in photography since 2006 and the sales team saw some of the wildlife shots I had taken on social media. They asked me to compile a selection of images of birds and animals throughout the year and picked the best ones to go into the calendar. I’m delighted that they think my photos are good enough to represent the business.”

The calendar featuring Simon’s images, many of them taken at the RSPB and the Yorkshire Wildlife Trust, will be delivered to our customers in the New Year.

Simon’s bright idea

October saw the Illuminating York Festival visit the city for the second year running with Wood Richardson supporting the cause. Angus McArthur of Snow Home ran a project to install beautiful ceramic bunny lights in 50 shop windows around the city and Sales Manager Simon Pirie was invited to create a piece for the project.

“There were lots of well-known York artists and creatives working on the bunnies, so I was feeling the pressure to come up with something that could sit alongside such illustrious company,” said Simon. “Inspiration came from the classic Penguin book series. I decided to mimic the famous logo with a black and white bunny version and playfully altered some classic titles such as ‘The Hoppit’ and ‘Hucklebunny Finn’. The classic books theme was a perfect fit to represent us as printers and I really enjoyed creating the bunny light.”

Wood Richardson also printed 5000 bunny bingo cards as part of the project which were all collected by children searching for bunnies around York. Many of the finished bunnies were later auctioned on eBay to raise money for two local charities; St Leonard’s Hospice and SNAPPY. We are delighted that Simon’s bunny got 30 bids and raised a total of £155. Over £2000 was raised for charity from the auction. A job well done all round.