Digital Print Services
Our Xeikon DCP 5000 is the most flexible printing press in the world. It’s hard not to shout about it. This 500mm reel-fed, toner based monster has the ability to produce a continuous image up to 6 metres long and 500 mm wide (actual printable width 475mm), printing in CMYK on both sides of the reel, in a single pass – while varying both text and image! (most digital presses are sheet fed, making the sort of sizes we are talking about here impossible).
Virtually matching litho print quality, the Xeikon can economically produce short runs of items such as banners and posters. Printed and ready for finishing in seconds, they can come on a wide range of materials including matt and gloss coated paper and boards.
Digital printing takes artwork directly from computer to page, saving much of the time and cost associated with conventional print. That’s one reason it is so suited to producing small quantities in full colour, making it ideal for small markets, or for a market testing mailing before committing to a larger print run. With a self-drying matt finish as standard your marketing collateral really looks the part.
Printing with digital technology offers other hard-edged marketing benefits through the application of variable data techniques. These include:
Personalisation: we can produce individually personalised mailshots, brochures, invitations or leaflets using your existing database, in much the same way as you would mail merge personal details. Varying both text and images, it can make for real high impact marketing. This personalisation can run throughout the document, unlocking endless imaginative direct mail solutions.
Versioning: we can produce different versions of an item – say in English, Spanish and French, or with varying information – in different quantities, on the same print run. That’s one of the reasons going digital can be great for frequently updated materials like catalogues, contact and price lists, and product updates.
Clever Stuff: Apart from personalisation, versioning and economical short-run, full colour print (fast!) you can do lots of other clever things when you go digital, like running text through images, or reversed out of colour. You could call it 'personalisation plus' – so much better than a letter! And remember, anything we print lithographically we can also do digitally.
To find out more about the functionality and flexibility of our digital print services please get in touch, and if you want some hard evidence of our astonishing claims, just ask for some samples!
