Demonstrating the flexibility of digital printing, Wood Richardson proves they will go to extra lengths with the production of an ‘I’m as big as…’ height chart, a recent commission by Snowhome owner Angus McArthur, for his enterprising son Hamish – a rising young British climbing star.
Joseph Rowntree School pupil Hamish, who is 14 years old, is fresh from achieving first place in the Lead Climbing and third in Bouldering at the BMC Open Youth climbing competition. As a member of the GB Youth Climbing Team, his early success is now taking him to competitions in Europe and further afield. Sponsorship and ongoing support is key to help raise the necessary money to fund Hamish’s passion which proved the inspiration behind the design of the height chart.
The fun new ‘I’m as big as…’ charts feature famous climbers as well as a child’s height to scale compared to major mountain peaks of Great Britain and the world. Available for sale through Snowhome, Angus’s contemporary design store based in Gillygate, York and Hamish’s local training centre and sponsor The Red Goat Climbing Centre in Redness Street, all profits help to fund Hamish’s future competitions.
Bringing the job to fruition was Simon Pirie, Sales Manager, Wood Richardson. He said: “It was a delight to work with Angus on developing this 2.1 metre climbing themed height chart for Hamish. It’s not the sort of thing most printers can produce, but with our Xeikon digital press and its sheer flexibility, we were able to rise to the challenge, but more importantly, help Hamish with his.”
“The job was printed in one continuous piece, using Wood Richardson’s reel fed Xeikon 500D digital press on 350gsm Mondi Color Copy board. With 5 parallel creases performed on a modified Morgana AutoCreaser Pro 50, the job suited the press perfectly and the result exceeded even our expectations.”
And the height chart is proving very popular. Angus McArthur said: “It allows young and old, tall or small to measure themselves against an amazing scale of inspiring climbers and consider the contrast in size to GB’s major mountain peaks. This is one in a series of ‘I’m as big as…’ height charts that I have developed with the help of Mode Design and Wood Richardson, all inspired by my son Hamish and his ambition to conquer Europe!”
Based in purpose built facilities in York, Wood Richardson was established in 1905 and has been run by the Richardson family since the 1920s. Its ongoing investment in the latest technology and innovations in print and production machinery combines with the skills and experience of a century of craftsmanship to provide a team of print experts. Dynamic and responsive, the company works closely with a wide range of customers throughout Yorkshire, delivering high quality print and customer service.