Blog | Ready for take off? – How to supply the perfect artwork

Preparing your artwork for print can often seem overwhelming with numerous technical terms to consider. To ensure the print reflects the quality of your product and the time you’ve spent on the design, you need to present your artwork to the printers in the best possible way.

We understand the printing process may be confusing, so we’ve created a handy guide to help you. It’s full of hints and tips and a pre-printing checklist to ensure the process is as smooth and stress free as possible. Here’s a few to help you:

Technical terms and phrases

You’ve probably heard the phrases bleed and crop marks? But, what do they mean?

Bleed refers to designs where colour goes up to the edge of the paper. To achieve this, the printing colour goes beyond the edge so when the print is trimmed, the print goes to the edges. If your artwork does not have any bleed, there is a risk that a small white edge may appear on your print!

Crop marks are lines printed in the corner of your artwork so that your printer knows where to trim the paper. These can be easily forgotten, but are a very important step so remember to include them on your artwork before submitting to print.

CMYK and RGB are two different ways of using colours in artwork. For printed materials, make sure the colours used in your artwork are set as CMYK, and not RGB, which is a colour model for digital communications. If you supply artwork in RGB format it will be automatically converted to CMYK. However, sometimes there are unexpected colour changes. To understand more about colour, have a look at our ‘Colour Clarity’ brochure which is also included in the Print Buyers’ Pack.

Are you ready for take off?

To help you remember everything you need to do, we have produced a handy checklist to get you the best results for your print. As a final check, we send you a proof of the artwork before we print so you have the chance make sure it is correctly aligned and positioned. We want your print to be as you imagined it.

Order your FREE Print Buyers’ Pack!

We have created a free Print Buyers’ Pack designed to help our customers understand the magic you can create when working with a high quality printer and to help you to make clear and informed print decisions. It includes our ‘Ready for take off’ leaflet which includes how to package your fonts and helps you understand technical terms.

To sign up to receive your free Wood Richardson Print Buyers’ Pack click here.

Guiding a new business in York through the printing process of their packaging

Brassica and Beyond, a new independent food company based in York, approached us to produce carton wraps for their healthy, vegetable rich pasta sauce products. The company already had their carton design, but they needed to bring it to life with high quality printing that emphasised the vivid colours of the design.

We guided Brassica and Beyond through the printing process and advised them on the type of card and finish they needed. Due to the nature of the product, it was important that the packaging didn’t become damp when it was stored in customer’s fridges and so the type of material was a key part of the print. We liaised with our suppliers to really understand the best material we could use and concluded a specific type of carton board would be the most suitable. Just to make sure, we produced a few dummy cartons for the company to test in their own fridges and found the material was a success.

Holly Davies, one of the founders of Brassica and Beyond, commented: ‘’My business partner, Jane, and myself approached many printers around York and found Wood Richardson were quick to respond and competitive on price. The team were great to work with; they were friendly, approachable and took the time to really understand our product. As a start-up business, we only needed a select number of cartons printing. Wood Richardson appreciated this, and they were very happy to accommodate us!’’

Find out more about Brassica and Beyond’s healthy and delicious pasta sauces by visiting their website.

Congratulations Tim!

Tim, our sales manager, successfully completed his second marathon of the year earlier this month as he took part in Plus Net’s York Marathon on Sunday 8th October. He was determined to beat his London time of just over six hours and raise as much money as possible for MNDA. We are very proud of his achievement. Have a read of Tim’s journey from start to finish.

“Following my disappointment of my London marathon time, and despite vowing never to run again, the appeal of York’s ‘flat course’ was too great. So, I signed myself up to another 26.2miles of sheer torture for both body and mind!

At the start line, I was filled with anticipation knowing that I was fitter than I was in London. The adrenaline kicks in and we’re off!

I don’t think it is possible to truly describe the feeling of connection you get with the other hundreds of runners who are all pumped with the same enthusiasm regardless of their individual goal or agenda. So, needless to say I was happy and things were going well.

The support from everyone on the route was fantastic; from the groups of people cheering you on at the Minster, to the vicar at Stockton, to the steel band at Claxton. Everyone had one common interest, to see you succeed!

I struggled as I turned the corner at Stamford Bridge and my niggling knee became a strain. Following a longer than expected stop at the first aid tent just before Gate Hessley, I was advised to retire from the run. This didn’t sit too well with me.

Pulling my knee strap out of my pouch and pulling it as tight as I could, I pushed on with the remaining 10 miles. My aim was now to complete the route rather than achieve my target time.

I can’t possibly describe what it was like from then on, but the support from my friends was enough motivation to get me to the finish line.

Out of breath and with only one fully functioning knee, I completed the course in 5hrs and 43mins. To my surprise, it was 30 minutes quicker than my London time making it possible for me to hang up my running shoes!

Thank you to everyone who cheered me on, friends and strangers, and to everyone who sponsored me. We raised a fantastic £1,013 for MNDA!

In future, I think just 5k runs will be enough.”