Blog | GDPR brings a wave of positivity for print

In a world post the General Data Protection Regulations (GDPR), there are many reasons to suggest that the impact of printed media is set to increase.

Firstly, the GDPR have helped to make both individuals and businesses more aware of their data, who they share it with, and how it is stored. This increased awareness can only be a good thing and is helping to make procedures slicker and safer.

How can this benefit print?
The increased accuracy of your database also allows you scope for high quality personalisation which is proven to be a very effective when it comes to building meaningful relationships with your customers. Regular, relevant, high quality print that speaks directly to your customers will help to build trust and loyalty in your brand.

With so many benefits to having an accurate, active database, it is important to make sure it stays up to date by carrying out regular reviews. At Wood Richardson, we can offer a free database health check before your campaign is sent to ensure your data is accurate.

Of course, a large part of the GDPR centres around how data is stored and shared. It is important for you to be aware of who you share your data with and how they will store it once they have it. We use a secure SFTP sending service which ensures any data you share with us will be done so in a secure way and we delete the data after 3 months. Additional to this, we have the ability to redact an individual’s details within all of our management databases, permanently scrambling this information without destroying what we still need.

If you have any questions about making the most of GDPR with print, please get in touch.

Helping Poppleton to remember its rich history

The Poppleton History Society approached us earlier this year to help them produce a special letterbox sized book: ‘Poppleton Sons of the Great War remembered’. This fascinating historical book provides an insight into the lives of those recognised on the two First World War memorials in the villages of Upper and Lower Poppleton.

We understood that the project was close to the hearts of many in Poppleton and so the quality of the book was paramount. We produced the artwork from copy provided and printed the 158 page book in full colour throughout to really bring the rich history of this book to life. It has been wonderful to help the community produce something so special that will be treasured for a long time.

Julian Crabb, Chair of the Society, commented: “Throughout our journey in the production of the book, Wood Richardson have been so helpful. The project has gone really well and best of all their suggestion about letterbox size meant virtually all books went straight through the doors and only a handful were left in the porches, which made such a difference to the success of the project.”

Four members of the Poppleton History Society, including Julian Crabb, spent two years researching the project. The Society was established in 1989 and has always encouraged the local community to take an interest in its past and the importance of recording it. They hold oral recollections, produce publications and exhibit collections of photographs that reflect the history of the village and its residents.

Find out more about Poppleton History Society here

Say hello to Colin!

We are delighted to welcome Colin Macdonald to the Wood Richardson team!

Having started in the industry 20 years ago, Colin joins our team as an E-commerce Development Manager and will be working on producing our online web-to-print service for B2C and B2B customers. Colin has previously worked for an ecommerce platform for five years as head of UK/US design and has also worked for design studios all over the country, including London.

Colin commented: “The Wood Richardson team are a fantastic group of interesting people from scuba divers to tri-athletes and even downhill long boarders. They are all incredibly talented in every aspect of professional industry leading print, and it is with great respect that I work with them all.”

We are all very pleased to have Colin as part of the team!