Our inspirational ‘into the landscape’ 2019 calendar

This year we have had the pleasure of working with renowned York photographer, Chris Ceaser, who has a gallery at 89 Micklegate in York, to produce our 2019 calendar.

We have worked with Chris for the last 10 years producing greetings cards for his beautiful and striking landscape photography which are available in over 300 designs.

Our calendar is a celebration of his work and the most beautiful parts of the United Kingdom and Europe, printed using a Heidelberg CD74, 6 colour lithographic press resulting in superior quality.

To order your calendar, visit Chris Ceasar’s website.

Blog | Making it personal


We live in a world with more and more options available to us. We can buy online as easily as nipping to the local high street. With this comes higher expectations from customers who want to feel like they are getting good customer service, however they choose to shop. This means businesses need to get smarter with their marketing both on and offline.

There’s no doubt that building relationships with our customers pays off. Delivering a quality experience:

  • Builds customer loyalty and provides a higher return on the time, effort and money spent.
  • Allows you to create customer profiles and develop your database.
  • Increases your sales and marketing engagement.

But how can you build relationships with customers via offline marketing channels?

If you think of every direct mail that you send out as an opportunity to find out more about your customer, you can begin to segment your database and create customer profiles. Who responds to your campaigns? What do they spend? What do they buy or want to know?

When you have captured this data you can start to personalise your marketing. This may begin with using a customer’s name (correctly!) and could progress to adding personal information into letters or mailings such as ‘Thanks for your recent purchase of….’ or ‘It was good to see you recently at….’ – creating a truly personalised approach.

At Wood Richardson, as well as sorting all of your print requirements, we can help you to create a personal approach from adding names to mailings through to highly targeted and individualised mail outs.

A recent survey undertaken on what people care about when receiving a mailing found that 74% of people felt receiving something containing their correct name and address was important. 43% liked seeing their name in the mailing and 31% said that personalised text and images, made them feel more loyal to the sender.

At a time when the online world is getting better at a personalised approach to achieve results, we have to make sure that we are upping the standards across all marketing channels. By being prepared to take the time to get to know our customers so that we can offer them what they actually want, we are creating a mutually beneficial relationship that’s a win-win.

Online print shop launch with York Against Cancer’s Christmas cards collaboration

We partnered with local charity, York Against Cancer, to create a beautiful range of bespoke Christmas cards that are available to order exclusively online now.

The range consists of five York Winter scenes including The Shambles, Precentor’s Court, and The Minster all captured by local photographer, Chris Shepherd. Cards can be customised with a personalised message, signature or company logo via our new online print shop to make your card(s) special this Christmas whilst supporting a brilliant charity.

Simon Pirie, our Sales Manager, said:
“We have worked with York Against Cancer to print Christmas cards on behalf of corporate clients in previous years. We thought this year was an ideal opportunity to collaborate with the charity and use our new online print shop to help make the process easier for supporters who want to have their cards printed with their personal details.”

Small or large orders can be made online on our print shop, that is part of our £100,000 investment, allowing us to reach customers directly and make ordering unique printed items easier.

Julie Russell, General Manager at York Against Cancer, said:
“Chris Shepherd’s Christmas cards are always very popular with companies and individuals who want to personalise their cards. With Wood Richardson’s new online print shop, it will be much more efficient when ordering cards. We are very grateful for their help and we hope this will encourage more people to support the charity by buying their Christmas cards this year.”

Alan celebrates 40 years in business

Rewind 40 years and you will find a youthful Alan cutting paper and prepping it for print – one of the most important jobs as a Guillotine Operator. He began his journey with us at our Kings Square office in York and was promoted to Bindery Supervisor.

Now fast forward 480 months, 2,080 productive weeks, 14,600 energetic days, 350,400 hours and 21,240,000 minutes of service which has rewarded Alan with Sales Director role and his very own office that he fondly shares with a cupboard.

We look forward to many more years with Alan and are thankful for his lack of ambition to leave the company!

Blog | GDPR brings a wave of positivity for print

In a world post the General Data Protection Regulations (GDPR), there are many reasons to suggest that the impact of printed media is set to increase.

Firstly, the GDPR have helped to make both individuals and businesses more aware of their data, who they share it with, and how it is stored. This increased awareness can only be a good thing and is helping to make procedures slicker and safer.

How can this benefit print?
The increased accuracy of your database also allows you scope for high quality personalisation which is proven to be a very effective when it comes to building meaningful relationships with your customers. Regular, relevant, high quality print that speaks directly to your customers will help to build trust and loyalty in your brand.

With so many benefits to having an accurate, active database, it is important to make sure it stays up to date by carrying out regular reviews. At Wood Richardson, we can offer a free database health check before your campaign is sent to ensure your data is accurate.

Of course, a large part of the GDPR centres around how data is stored and shared. It is important for you to be aware of who you share your data with and how they will store it once they have it. We use a secure SFTP sending service which ensures any data you share with us will be done so in a secure way and we delete the data after 3 months. Additional to this, we have the ability to redact an individual’s details within all of our management databases, permanently scrambling this information without destroying what we still need.

If you have any questions about making the most of GDPR with print, please get in touch.

Helping Poppleton to remember its rich history

The Poppleton History Society approached us earlier this year to help them produce a special letterbox sized book: ‘Poppleton Sons of the Great War remembered’. This fascinating historical book provides an insight into the lives of those recognised on the two First World War memorials in the villages of Upper and Lower Poppleton.

We understood that the project was close to the hearts of many in Poppleton and so the quality of the book was paramount. We produced the artwork from copy provided and printed the 158 page book in full colour throughout to really bring the rich history of this book to life. It has been wonderful to help the community produce something so special that will be treasured for a long time.

Julian Crabb, Chair of the Society, commented: “Throughout our journey in the production of the book, Wood Richardson have been so helpful. The project has gone really well and best of all their suggestion about letterbox size meant virtually all books went straight through the doors and only a handful were left in the porches, which made such a difference to the success of the project.”

Four members of the Poppleton History Society, including Julian Crabb, spent two years researching the project. The Society was established in 1989 and has always encouraged the local community to take an interest in its past and the importance of recording it. They hold oral recollections, produce publications and exhibit collections of photographs that reflect the history of the village and its residents.

Find out more about Poppleton History Society here

Say hello to Colin!

We are delighted to welcome Colin Macdonald to the Wood Richardson team!

Having started in the industry 20 years ago, Colin joins our team as an E-commerce Development Manager and will be working on producing our online web-to-print service for B2C and B2B customers. Colin has previously worked for an ecommerce platform for five years as head of UK/US design and has also worked for design studios all over the country, including London.

Colin commented: “The Wood Richardson team are a fantastic group of interesting people from scuba divers to tri-athletes and even downhill long boarders. They are all incredibly talented in every aspect of professional industry leading print, and it is with great respect that I work with them all.”

We are all very pleased to have Colin as part of the team!

Expanding our digital offering

We have been investing heavily in digital technology and have recently purchased a new digital printer, so we can print A4 documents in a landscape folded format.

This increases our capability to enable us to print this format quickly, cost effectively and on to a broader range of stocks. Not widely available in the print industry, so we hope this will give you more choice and better value for money when working with us.

To make sure we stay ahead in a fast changing market, we are also investing in an online portal which is coming soon. It will be a convenient way for our customers to order print remotely online giving our customers more control of print management and buying.

Bringing children’s books to life

Children’s author, Lee Ellis and illustrator Mark Dobson approached us at the end of last year to help them produce a rush order of their book ‘Charlotte’s Fall’.

‘Charlotte’s Fall’ is just one of a series of fascinating children’s books about ‘The-ings’; a building force that protects people from disease-causing organisms and substances. These unique stories were created by Lee who spent many years looking for the right person to help make his ideas come to life with illustrations. Mark and Lee began working together in 2004, publishing their first book ‘Simon the Fishy’ in 2016.

Having worked with Mark throughout his career as a graphic designer, he approached us when he needed an urgent print of his book. We printed the 43 page paperback book with a silk finish to bring the vivid and colourful illustrations to life.

Mark Dobson, commented: “The service we received from Wood Richardson was superb. Having worked with Wood Richardson in the past, I knew they were a printer I could trust. They were able to turn the job around in 24 hours and deliver a very high quality production.”

To find out more, visit www.the-ings.co.uk

Fond farewell to Dave Wilson

We would like to say a fond farewell to Senior Estimator David Wilson. Dave has retired after 36 years’ service, having worked at our Haxby Road office and previously at our King’s Square building.

We wish Dave a long and happy retirement!