Blog | A guide to understanding printing jargon

Have you ever been in the situation where you’re talking to a printer and feel yourself getting more and more confused by the language they are using? You are not alone. Approaching a professional printer can seem daunting when the terminology is unfamiliar.

To break down the language barrier, we have created a simple guide to printers’ terms and references to allow you to understand all aspects of printing and get exactly what you want.

Our handy guide includes four sections: artwork design and reprographics, paper and board, printing and finishing.

Artwork design and reprographics

First to be explored are terms associated with artwork design and reprographics. These include phrases such as base line, bleed and dummy. Did you know ‘dummy’ actually refers to an assembled proof, representing the finished printed item?

Paper and board

Terms related to paper and board are discussed next helping you to understand the perfect stock and finish for your product.

Printing process

We then explain the language used in the printing process. For example, ‘Aqueous’ coating refers to a clear coating process that protects the printed sheets and provides a clear seal to the printed surface.


The guide also gives examples of the language used in regards to the finishing process including the many different folding and binding methods such as the Endorse Fold, Concertina Fold and Gate Fold.

Our guide to printing jargon will give you a better understanding of the printing process, however, we do understand that mistakes can still happen. With this in mind, we always give you a chance to check your artwork (photographs, graphic images, text and other components arranged in electronic form for preparing a piece of printing) before we print to make sure that nothing has been misinterpreted.

Order your FREE Print Buyers’ Pack

We created the Print Buyers’ Pack to help our customers combat any confusion around professional printing and make it a process that was as easy as possible. As well as this useful dictionary for printing terms, the Pack also includes a handy guide on different colour formats, paper stocks and sizes of A paper all to help you make more informed printing decisions. To sign up to receive your free Print Buyers’ Pack visit here.


Blog | Colour Clarity – Understanding colour

Colour can be a complicated topic to understand. Colours are created by wavelengths of light received by a human eye. There are 7 million wavelengths which all equate to a different colour so trying to reproduce them all within the print process is a challenge!

We understand the frustration that can be caused when the colour in your design is not printed as you had imagined. To help you, we have created a handy ‘Colour Clarity’ booklet which explains the purpose of the different colour formats, the benefits and the limitations so you can make more informed printing decisions. Here’s a brief overview:

RGB is the colour format for digital print. It is used when creating digitally based documents such as websites and uses three colours of the light spectrum: Red, Green and Blue (RGB). The colours are vivid and bright on screen, however, they will look flat and dull on a printed version. This is because the print process uses a different colour format called CMYK.

CMYK is a four colour process used by printers in order to achieve full colour images. It is made up of the full spectrum of colours available: Cyan, Magenta, Yellow and Key (CMYK) and works by overlapping and mixing dots created by the four inks. Most colours can be accurately recreated, however, there are a few limitations which spot colour can help to achieve.

Spot Colour is pre-mixed ink used when a specific colour is required. Spot colour can be used either on its own or as an additional colour to ensure the colour is precisely recreated. They are normally chosen from the internationally recognised Pantone Matching System which includes a palette of 18 basic colours that are then mixed to create the correct colour. There are over 1000 Pantone colours is existence.

Metallic Inks are also available to make your print look very effective. It is a varnish based ink containing metal particles which can include copper, aluminium and zinc. Metallic inks work well on coated paper or board and can create a very high quality look at a low cost.

Are you ready to understand colour?

This useful booklet will help you understand colour in the printing process, so you can achieve the best results from your print. It includes useful demonstrations of the differences between CMYK, spot colour and RGB giving you a good understanding of how the colours in your designs will look like when it has been printed. It gives you guidance on how your artwork should be presented to your printer to make sure your print is how you imagined it.

Order your FREE Print Buyers’ Pack!

We have created a free Print Buyers’ Pack designed to help our customers understand the magic you can create when working with a high quality printer and to help you to make clear and informed print decisions. It includes our ‘Colour Clarity’ booklet which explains the relationship between colour and print. There is also a brochure which shows how colour prints differently on various paper finishes. To read more about our paper stock brochure, read this blog

To sign up to receive your free Wood Richardson Print Buyers’ Pack click here.

Printing beautiful Christmas wrapping paper with Julie Dodsworth

Julie Dodsworth is an award winning independent designer, retailer and author based in Yorkshire that approached us to produce its unique Christmas wrapping paper. The company ships its designs all across the world and so high quality printing was essential for this project.

Working closely with Julie and her team, we understand the product and the ethos of the company, talking through new and interesting ideas to produce the product how they had imagined. We made sure the quality of paper stock, colour and finish was the most appropriate for their unique wrapping paper.

We produced a few test runs to ensure Julie and her team were happy with the finished results and that the printing did justice to their designs.

Julie Dodsworth, founder, commented: ‘’We very much enjoy working with the Wood Richardson team and appreciate their expertise, friendliness and professionalism. The colour and quality is always superb and they have a very good understanding of our product and what we need. The turnaround is quick, and we trust them to do the job right.’’

Find out more about Julie Dodsworth by visiting the website.

Blog | Ready for take off? – How to supply the perfect artwork

Preparing your artwork for print can often seem overwhelming with numerous technical terms to consider. To ensure the print reflects the quality of your product and the time you’ve spent on the design, you need to present your artwork to the printers in the best possible way.

We understand the printing process may be confusing, so we’ve created a handy guide to help you. It’s full of hints and tips and a pre-printing checklist to ensure the process is as smooth and stress free as possible. Here’s a few to help you:

Technical terms and phrases

You’ve probably heard the phrases bleed and crop marks? But, what do they mean?

Bleed refers to designs where colour goes up to the edge of the paper. To achieve this, the printing colour goes beyond the edge so when the print is trimmed, the print goes to the edges. If your artwork does not have any bleed, there is a risk that a small white edge may appear on your print!

Crop marks are lines printed in the corner of your artwork so that your printer knows where to trim the paper. These can be easily forgotten, but are a very important step so remember to include them on your artwork before submitting to print.

CMYK and RGB are two different ways of using colours in artwork. For printed materials, make sure the colours used in your artwork are set as CMYK, and not RGB, which is a colour model for digital communications. If you supply artwork in RGB format it will be automatically converted to CMYK. However, sometimes there are unexpected colour changes. To understand more about colour, have a look at our ‘Colour Clarity’ brochure which is also included in the Print Buyers’ Pack.

Are you ready for take off?

To help you remember everything you need to do, we have produced a handy checklist to get you the best results for your print. As a final check, we send you a proof of the artwork before we print so you have the chance make sure it is correctly aligned and positioned. We want your print to be as you imagined it.

Order your FREE Print Buyers’ Pack!

We have created a free Print Buyers’ Pack designed to help our customers understand the magic you can create when working with a high quality printer and to help you to make clear and informed print decisions. It includes our ‘Ready for take off’ leaflet which includes how to package your fonts and helps you understand technical terms.

To sign up to receive your free Wood Richardson Print Buyers’ Pack click here.

Guiding a new business in York through the printing process of their packaging

Brassica and Beyond, a new independent food company based in York, approached us to produce carton wraps for their healthy, vegetable rich pasta sauce products. The company already had their carton design, but they needed to bring it to life with high quality printing that emphasised the vivid colours of the design.

We guided Brassica and Beyond through the printing process and advised them on the type of card and finish they needed. Due to the nature of the product, it was important that the packaging didn’t become damp when it was stored in customer’s fridges and so the type of material was a key part of the print. We liaised with our suppliers to really understand the best material we could use and concluded a specific type of carton board would be the most suitable. Just to make sure, we produced a few dummy cartons for the company to test in their own fridges and found the material was a success.

Holly Davies, one of the founders of Brassica and Beyond, commented: ‘’My business partner, Jane, and myself approached many printers around York and found Wood Richardson were quick to respond and competitive on price. The team were great to work with; they were friendly, approachable and took the time to really understand our product. As a start-up business, we only needed a select number of cartons printing. Wood Richardson appreciated this, and they were very happy to accommodate us!’’

Find out more about Brassica and Beyond’s healthy and delicious pasta sauces by visiting their website.

Congratulations Tim!

Tim, our sales manager, successfully completed his second marathon of the year earlier this month as he took part in Plus Net’s York Marathon on Sunday 8th October. He was determined to beat his London time of just over six hours and raise as much money as possible for MNDA. We are very proud of his achievement. Have a read of Tim’s journey from start to finish.

“Following my disappointment of my London marathon time, and despite vowing never to run again, the appeal of York’s ‘flat course’ was too great. So, I signed myself up to another 26.2miles of sheer torture for both body and mind!

At the start line, I was filled with anticipation knowing that I was fitter than I was in London. The adrenaline kicks in and we’re off!

I don’t think it is possible to truly describe the feeling of connection you get with the other hundreds of runners who are all pumped with the same enthusiasm regardless of their individual goal or agenda. So, needless to say I was happy and things were going well.

The support from everyone on the route was fantastic; from the groups of people cheering you on at the Minster, to the vicar at Stockton, to the steel band at Claxton. Everyone had one common interest, to see you succeed!

I struggled as I turned the corner at Stamford Bridge and my niggling knee became a strain. Following a longer than expected stop at the first aid tent just before Gate Hessley, I was advised to retire from the run. This didn’t sit too well with me.

Pulling my knee strap out of my pouch and pulling it as tight as I could, I pushed on with the remaining 10 miles. My aim was now to complete the route rather than achieve my target time.

I can’t possibly describe what it was like from then on, but the support from my friends was enough motivation to get me to the finish line.

Out of breath and with only one fully functioning knee, I completed the course in 5hrs and 43mins. To my surprise, it was 30 minutes quicker than my London time making it possible for me to hang up my running shoes!

Thank you to everyone who cheered me on, friends and strangers, and to everyone who sponsored me. We raised a fantastic £1,013 for MNDA!

In future, I think just 5k runs will be enough.”

Blog | Taking Stock – How to choose the right paper weight, type and finish for your print

So, your printed materials have been beautifully designed and your artwork is ready to send to print. Now comes the all-important decision about what to print it on and the best paper stock, size and finish to complement the product.

You may want to think about what you want the product to say about you and your brand, how long does the product need to last and the impact you want to achieve?

Paper weights/thickness

Paper weights are measured in gsm – grams per square metre – which refers to the substance weight of the paper. The feel and thickness of the paper can vary between different papers, this can make the choice a little confusing.  Generally, a heavier paper tends to feel thicker and is more expensive as the price you pay for the stock is based on the weight

However, there is also a misconception that weight is thickness, this is not the case and can vary between types of stock with different brands of paper being the same weight but can be noticeably different thicknesses.  The thickness of paper is measured in microns, which are fractions of millimetres.

Paper type

Choice of paper can make a big difference to the appearance of a finished piece of design and can say a lot about your brand. If you are looking for a more natural look and feel, you might choose an uncoated paper stock, whereas if you are looking to create a smooth feel, you may prefer a paper stock with a ‘coating’.  This is a paper that has been coated to impart certain qualities to the paper for example gloss or silk finish.

In addition, the paper type you’ve chosen for your print can impact dramatically on the way colour appears on the paper.  This is particularly relevant with coated and uncoated stocks, where the colours can appear slightly muted or duller on an uncoated stock and sharper, brighter and cleaner on a coated type of paper. Uncoated paper types absorb more of the ink and so mute the colour on the page. The shade of the paper can also have an impact on the colour as not all papers are ‘white’.  Seek advice from your printer to see if the colour you envisage will match up to the reality of your finished print.

Help is at hand!

We’ve created a FREE Print Buyers’ Pack to help our customers understand how to get the best from their print.  The pack includes our ‘Taking Stock’ leaflet which contains a variety of paper weights and samples of different finishes so you can see how these differences can enhance the quality of your printed materials. It even shows how the same colour prints differently across each paper finish so that you can see how dramatically colour can change across different types of paper before you make your final printing decision. All of which should help you to make a more informed decision on choosing the right paper stock for your print.

Just ask us

At Wood Richardson, we work closely with our customers from the beginning of a print project, advising them on the best choice of paper stock and then providing samples for them to see and feel. If you are working on a booklet or other item that needs folding or maybe has a cover, we can even mock up a few samples before they are printed so you can feel the weight of the item and see how it will feel when completed.

To sign up to receive your free Wood Richardson Print Buyers’ Pack please click here.

Introducing Euan Campbell

We are delighted to introduce a fresh new face to our team, Euan Campbell.

Working within print production all of his professional life, Euan joins our team as an Estimator and is eager to get involved with the diverse work we do at Wood Richardson. Euan previously worked in the large scale magazine printing company Polestar in Sheffield and has also worked as a production manager for the food packaging industry.

Euan commented: ‘’As a family run business with a long history in York, I’m looking forward to helping Wood Richardson grow within its sector. I’m especially keen to be involved with Digital Printing as it’s a popular market which allows printers to improve the levels of service they offer.’’

We are all very pleased to have Euan as part of our team!

Working with Henry Farrar to produce a book – ‘A Golden Age in Film’

Earlier this year, we guided Henry Farrar through the printing process of his book, ‘A Golden Age in Film’. The book is a personal account of the BBC’s Film Unit from its foundation until 1989. Henry had a strong emotional attachment to the book and so we worked closely with him to make sure that quality of book reflected his care and attention to detail.

Here is what Henry said:

“The book arrived on schedule and the quality of work excellent. The text is very crisp and clear and all the images are printed to the highest quality. Many of my former workmates, who are professional photographers, have remarked on the quality of the images. The quality of the cover and binding are outstanding. I am most pleased with the work and will certainly be in touch when my next book is ready.” Henry Farrar, Author, A Golden Age in Film.

A Golden Age in Film was printed on 130 gsm gloss paper, perfect bound with laminated cover.

A Golden Age in Film is available direct from the author for £15.00 including postage and packaging. Email for your copy.

Tim running the York Marathon

Our Sales Manager, Tim Falconer, is putting on his running shoes once again to take part in the Plusnet York Marathon on Sunday 8th October to raise as much money as possible for Motor Neuron Disease Association (MNDA)!

The marathon, which showcases the very best of the City of York and surrounding countryside, is a 26.2 mile route with over 7,000 runners taking part.

Tim ran his first marathon earlier this year, completing the London Marathon in just over 6 hours.

Tim says: “Well I did say I would never do it again! The charity is close to my heart having lost my friend from this cruel disease last year at only 32 years old! Having been disappointed with my time from London in April, York gave me the opportunity to not only better my time but to raise some money for MNDA. Training is going a lot better this time so fingers crossed!! If you feel like coming out and shouting some words of encouragement in my direction that would be great. I’ll be the one in the Mr Slow running vest!”

We’re all very proud of his dedication to training so far and hope he succeeds in his goal to better his London Marathon time and raise as much as he can for MNDA.

To sponsor Tim visit: