Blog | Little things can make a big difference!

Most, if not all, printing companies will lay claim to excellent quality, cost-effective pricing and ‘on-time’ delivery; in this highly competitive market, who would blame them?  These ‘big things’ can go a long way to securing long-term partnerships with clients.  Having said that ‘it is the little things that make the difference’ and this will separate you from the crowd.

For example, answering emails promptly. Even if it is just a quick reply saying, “I’m looking into this” or “we will get back to you soon.” If an email is left unanswered for too long, even if you are looking in to the issue, a lack of a response will lead to frustration and then, inevitably, follow-up emails or phone calls, as the customer is left wondering if the issue or question is being worked on at all.

Also look at the final steps of a job; proof of delivery, invoices, stock reports etc.  If you take care of these promptly, you can make a big difference. In fact, these steps can be almost as important to the overall customer satisfaction as the production work itself.

Sometimes, with all else being equal, it is these things that can tip the scales in your favour. Even if your price is slightly higher, if your client knows they’ll have a more seamless experience, with less prompting for needed information, it should be an easy decision to go with the printer that remembers the ‘little things’.

WOOD RICHARDSON SUPPORT HOMELESS CHARITY SASH

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10/03/2016 – SASH Award Ceremony

WOOD RICHARDSON SUPPORT HOMELESS CHARITY SASH

Simon Pirie, Sales Manager, Wood Richardson, proudly presented the award for ‘Attention to Detail’ to winner ‘Le Cochon Aveugle’ at the 2016 SASH Eat.Drink.Give? Awards.

The ‘Eat.Drink.Give?’ campaign helps raise both money and profile for the local charity which helps prevent young people from becoming homeless. Working across York, North and East Yorkshire, SASH run an emergency accommodation scheme, ‘Nighstop’ and a longer-term Supported Lodgings scheme for 16-25 year olds.

Wood Richardson have been supporting SASH for the past couple of years through in-kind sponsorship by printing their distinctive house shaped brochure and other items including the cards placed on Restaurant tables and leaflets that waiters handed out during the campaign completely free of charge.

The campaign, which ran from 21st November to 2nd January, sought support from local, independent restaurants to support SASH by adding a voluntary £1 donation to every table’s bill. The campaign was successful in raising £10,000 and Le Cochon Aveugle won the ‘Attention to Detail’ award for really taking the time to explain to customers about the work of SASH.

www.sash-uk.org.uk

Wood Richardson Creates Perfect Print Solution for Self-Publishing Botanical Book

20/10/15: Wood Richardson Printers, York.

20/10/15: Wood Richardson Printers, York.

Wood Richardson proved the perfect print partner for independent author Phil Ogden when he entrusted them with the print of his new botanical book ‘Ogden’s Garden’. Recognised as one of the leading suppliers of in-house print and production services in the U.K., the York based printers used a combination of digital and litho print to bring to life the spectacular finished book.

Using original artwork, ‘Ogden’s Garden’ represents a visual celebration of some of the plants from Phil’s own garden and combines the author’s two great loves – art and horticulture. To create the best result, Wood Richardson printed the covers in full colour with an overall sealer, using their B2 Heidelberg Speedmaster litho press on 350gsm Silk Art.  The inner pages were printed digitally in full colour, using the Reel-Fed, Xeikon digital press, using 160gsm Pro-design offset – a smooth uncoated paper that held the vibrant image colours well and added a nice texture to the pages.

Andrew Ingram, Sales Manager, Wood Richardson said: “It was important to get the balance right between high definition print to bring out the stunning imagery and a textured feel to make the book easy to handle and enjoy. Phil was keen to work with us and take our advice, which resulted in finding the very best solution for the job – a litho and digital combination.  This is a great example of how we like to work with our clients to achieve the result they all want whilst offering our ideas to create the perfect solution.”

Wood Richardson was chosen as print partner further to a personal recommendation. Phil Ogden said: “I was keen to see if Wood Richardson could help me to produce my own ‘Limited Edition’ book which I wanted to have a sophisticated ‘coffee-table’ feel, using the best top quality materials and, of course, at a reasonable price.

“I found Sales Manager, Andrew Ingram, to be extremely knowledgeable and very helpful in suggesting some specific paper materials, laminations and contemporary digital printing methods which, he thought, would meet my requirements exactly.  I was after a particular look and style of printing which, of course, had to match the print quality I had already achieved in my artwork and, after a series of detailed printing tests, which included the expert cooperation of Jason Parker from the Wood Richardson Design department.  I wanted to produce something which fulfilled my aims of being tactile, beautiful, uplifting to look through and is unique.  I wasn’t disappointed.”

The self-publishing industry has progressed over recent years and is often the preferred first port of call for a budding author to test the market and gauge demand for their book. And this trend is continuing, with signs of continued growth and innovation in years to come. Today, independent writers have to take ownership of their role both as authors and business owners and Phil Ogden is no exception. With a series of fairs and exhibitions planned over the coming months to promote his book and with 120 of the initial 150 print run already sold, it looks likely that Wood Richardson’s services will be called upon once again for a reprint!

Based in purpose built facilities in York, Wood Richardson was established in 1905 and has been run by the Richardson family since the 1920s. Its ongoing investment in the latest technology and innovations in print and production machinery combines with the skills and experience of a century of craftsmanship to provide a team of print experts.  Dynamic and responsive, the company works closely with a wide range of customers throughout Yorkshire, delivering high quality print and customer service.

New Managing Director for Wood Richardson

For over 30 years, John Richardson has been at the helm of Wood Richardson, shaping the future for this York based firm and catapulting the business to the cutting edge of the printing world. Now he hands over the reins to his son, James who becomes the new Managing Director of one of the leading suppliers of in-house print and production services in the U.K.

Wood Richardson – a traditional family business since 1905 – has seen considerable change as the business has developed and adapted with changing printing trends and customer requirements over the years. John has been a leading light in the developments of the business and has been an enthusiastic mentor for his son James, who now bestows the honour of keeping it in the family and carrying on the excellent reputation Wood Richardson enjoys today.

 James Richardson, new Managing Director of Wood Richardson said: “What a great honour to be given the opportunity to take Wood Richardson forward as the incoming Managing Director. My father has been a wonderful example for me to follow and I am proud to take on the responsibility and maintain the values the company has embedded throughout its culture in the future.

“I have gained considerable experience whilst working out of the business in various sectors and look forward to bringing some of these learnings into the company. I’m ready to tackle the challenges of the future head on at Wood Richardson and am keen to continue to invest in the very best of modern print and production machinery whilst supporting and empowering the long serving team to ensure that Wood Richardson can remain competitive in both today and tomorrow’s marketplace and be the very best choice for our client’s print service needs.”

After studying a BSc (Hons) Print & Media Management at Leeds Metropolitan University, James has had a varied printing background including experience in many aspects of print management including offset and digital printing, print on demand and bindery and operations management. During his time already served at Wood Richardson James has introduced new shift patterns and flexible working to reduce company overheads and improve profitability without compromising on production output. He has also implemented and maintained the ISO 9001 standard.

John Richardson, current Chairman and previous Managing Director, Wood Richardson said: “I am delighted to be welcoming James as new Managing Director of Wood Richardson. James has a strong printing and production background gained across a variety of printing companies and therefore has the experience and skill set to continue the good work, maintain the credible family name and steer Wood Richardson to the next level.”

Based in purpose built facilities in York, Wood Richardson was established in 1905 and has been run by the Richardson family since the 1920s. Its ongoing investment in the latest technology and innovations in print and production machinery combines with the skills and experience of a century of craftsmanship to provide a team of print experts. Dynamic and responsive, the company works closely with a wide range of customers throughout Yorkshire, delivering high quality print and customer service.

We’re recruiting

FULL TIME PRINT ESTIMATOR

A fantastic opportunity has arisen for a highly capable individual who is looking to join our Sales Team. We’re looking to appoint an Experienced Estimator with strong skills to provide a key role in the service delivery to all of our clients.

Part of a busy team, you will need a good breadth of understanding of Litho and Digital printing processes, combined with great telecommunication skills with both clients and suppliers. This post requires a high level of numeracy and an eye for detail while taking briefs from clients and costing print jobs.

The Role:

• Create accurately estimated print costs from given briefs, using Tharstern Primo MIS computer software.
• Request costings from suppliers.
• Discuss and advise briefs with clients.
• Process estimates into concise production instructions.
• Manage database of material costs/supplier and customer details.
• Handle a share of incoming telephone calls.
• 37.5 hours per week. 7.5 hour per day working hours staggered in alternate weeks, staring at either 8:15am or 9:30am with 30 minute lunch breaks.

The Requirements:

• Experience of Print Estimating Software is essential. Tharstern Primo MIS experience is preferred, though training will be given to right candidate.
• Computer literate to a good standard, working with Microsoft; Windows operating system, Word, Outlook and Excel Spreadsheets.
• Good communication skills.

Please call or send in your CV now

Cheers for charity!

Wood Richardson Wakefield Festival of Beer lrPrinting experts, Wood Richardson, have announced that they have become the printing partner and one of the Silver Package sponsors of the popular Wakefield Festival of Beer, due to be held at Unity Works in the centre of Wakefield on 19 and 20th June 2015.

This is the third year the event has been run, with the aim of raising money for three local charities, as follows:

  • Levi’s Star, a children’s brain tumour charity which was established in memory of Levi Ringer, who tragically lost his precious life to a brain tumour, at 6 1/2 years old. Levi’s Star supports children with brain tumours and their families throughout Yorkshire.
  • Wakefield Hospice, which is committed to providing the highest level of symptom management and care for people who have advanced active, progressive and life threatening illness.
  • Round Table Community Service, which supports people, community groups and worthy causes in and around the Wakefield area.

As part of their sponsorship package, Wood Richardson have produced all the posters and tickets for the event, plus all the barrel labels which will be displayed on the kegs. Each of the items has been produced on the company’s digital printers, enabling quick turnaround and a high quality finish.

Promising to offer a larger and more diverse range of beers than ever before, the Festival will be showcasing around 80 beers and ciders to up to 700 guests per session over the two days, accompanied by a range of artisan street food and live music. Last year the event raised over £7,500 for the three charities and this year organisers expect to double this figure.

Alan Coulson, Sales Director, Wood Richardson said: “The Wakefield Festival of Beer is going from strength to strength and we are delighted to be involved and help raise money for these very worthwhile charities. As a business, we have a strong client base in Wakefield and the West Yorkshire area and hope to be welcoming many of those clients at the Festival to sample some of the beers on offer.”

Tim Falconer, Secretary of the Wakefield Round Table and one of the organisers of the Festival commented: “We’d like to thank Wood Richardson for their continued support of the Festival and look forward to welcoming them and their guests. We work very hard each year to raise as much money as possible and put on a great event, and this year there will be a new wave of edgy and experimental brewers as well as more established, legendary Yorkshire beers – ensuring that there is a something for everyone to enjoy.”

Based in purpose built facilities in York, Wood Richardson was established in 1905 and has been run by the Richardson family since the 1920s. Its ongoing investment in the latest technology and innovations in print and production machinery combines with the skills and experience of a century of craftsmanship to provide a team of print experts. Dynamic and responsive, the company works closely with a wide range of customers throughout Yorkshire, delivering high quality print and customer service.

For further details about the Wakefield Festival of Beer and to pre-book tickets visit www.wakefieldfestivalofbeer.co.uk.

Bring out the bunting for York Farmers’ Market

Following the rise in popularity of all things vintage, York-based printing experts Wood Richardson was this month commissioned to produce a new specially designed bunting for York’s monthly Farmers’ Market.

This colourful, specially designed and printed bunting is made out of a hard wearing, weather resistant stock and has added a bright and eye catching look to the market, whatever the weather.

The bunting is the latest in a number of innovative new lines printed and produced for various companies across York and Yorkshire by Wood Richardson, which has included flags, personalised pocket folders and multi folded, booklets up to two metres in length!

Alan Coulson, Sales Director, Wood Richardson said: “By continually diversifying our range of products and keeping up to date with trends such as the popularity of vintage, we’re seeing an increase in orders on top of the more traditional items such as brochures, posters and business cards. We’re keen to encourage our clients to try new things to promote their services and this bunting produced for Make It York, has proved popular with York’s customers. We can produce it in a range of different lengths and print small flags to match – which are always a great hit at sporting events and celebrations.”

Based in purpose built facilities in York, Wood Richardson was established in 1905 and has been run by the Richardson family since the 1920s. Most recently it invested £100,000 in a new digital printer from market leaders Xerox in a move to meet growing demand from customers for quick turnaround, small quantity print runs at a competitive price.

Kate McMullen, Head of Consumer Products and Marketing at Make It York said, ‘Choosing a quality printer can be a bit of a daunting task and we’re fortunate in York to have some of the very best. We’ve been consistently impressed by Wood Richardson’s ongoing investment in the latest technology and their innovations in print and production machinery combined with the skills and experience of a century of craftsmanship to provide a team of print experts.’

Dynamic and responsive, the company works closely with a wide range of customers throughout Yorkshire, delivering high quality print and customer service.

Hot off the press

07/04//15: Alan Coulson of Wood Richardson printers with Julie Mercer

07/04//15: Alan Coulson of Wood Richardson printers with Julie Mercer

Wood Richardson have recently invested £100,000 in a new Versant 2100 digital printer from market leaders Xerox in a move to meet growing demand from customers for quick turnaround, small quantity print runs at a competitive price.

The new printer enhances the digital print service already offered by Wood Richardson, which enables its customers to meet tight deadlines on shorter run print projects, without compromising on quality. The new Versant also offers customers the options of using a wide range of different paperweights, special finishes such as pearlescent, metallic and textured, can print up to A3 size and can produce personalised items for direct mail campaigns in timescales as short as 24hrs.

Alan Coulson, Sales Director, Wood Richardson said: “Demand for our digital print service has grown rapidly over recent years and we wanted to add to our existing digital print capability by investing in the very latest technology available. The quality and flexibility offered by Xerox’s Versant 2100 printer means that we can offer customers a wider range of digital options at very competitive prices, helping them to be meet their deadlines on smaller print runs whilst still producing creative, eye catching pieces of print.”

York Beauty Therapist Julie Mercer chose to use Wood Richardson’s new digital service to produce her business cards and a small run of her brochures. Julie said: “I have used Wood Richardson a number of times and have always been delighted with the service they provide – from the team providing the quotes to the delivery driver. I often need things printing quickly and in relatively small print runs, especially for things like business cards and special promotions, and the new digital service is perfect for this – giving me great quality print, fast. ”

Alan continued: “Julie is typical of the type of customer we work for with digital print. Whilst she sometimes needs litho print for larger orders, she also has special one off items that she just needs to get done quickly, but which still reflects the quality of her brand.”

Wood Richardson also offer a digital service on their existing digital printer, which can produce a continuous image up to 6 metres long on a range of stock including matt and gloss coated paper and boards, which is ideal for cost effective banners and posters.

Based in purpose built facilities in York, Wood Richardson was established in 1905 and has been run by the Richardson family since the 1920s. Its ongoing investment in the latest technology and innovations in print and production machinery combines with the skills and experience of a century of craftsmanship to provide a team of print experts. Dynamic and responsive, the company works closely with a wide range of customers throughout Yorkshire, delivering high quality print and customer service.