Blog | Is ‘going green’ really making a difference?

Did you know that deforestation accounts for more greenhouse gas emissions than the global transport sector? Or that one tonne of recycled paper saves approximately six mature trees and 3.3 cubic yards of rapidly diminishing landfill space?

We all know that we should be ‘reducing, reusing and recycling’ as much as possible but what impact does this actually have? Well we believe, quite a big one. At Wood Richardson we have a ‘go green’ ethos and we want to encourage our customers to do the same or at least make more informed decisions based on all of the options available.

For years we’ve been using Forest Stewardship Council (FSC) accredited paper as our house paper stock. FSC is a non-governmental organisation dedicated to promoting responsible management of the world’s forests. It has developed a system of certification that enables people to identify responsibly sourced paper, wood and other forest products. You know something is FSC certified when it contains the ‘tick-tree’ logo.

So apart from paper stocks, how else can we be as ethical as possible and help to look after the environment?

Well we work with our clients to look at different options at every stage of the print process. We can make recommendations on paper size to reduce waste, suggest environmentally friendly inks such as vegetable-based inks, and offer information on a range of paper stocks and finishing considerations to make the finished product more easily recyclable.

Not only is the decision to ‘go green’ an ethical one, it is also a strategic one. It makes good business sense for us and allows us to promote best practice in what we do.

As well as guiding customers through the options of sustainable printing, we are also constantly investing in our production processes and print presses to ensure our equipment stays at the cutting edge of the industry. By operating ‘computer to plate’ and ‘closed loop colour control’, the number of ‘make ready’ sheets needed are reduced, thereby minimising overall energy consumption – another win for being as environmentally friendly as possible.

But surely ‘going green’ makes everything that bit more expensive for the customer?

In short, no it doesn’t. Whilst Wood Richardson pays a cost to be FSC certified this cost isn’t passed on to the customer in any way. So price doesn’t have to be an overriding factor when making your print decisions. And being able to comply with the highest social and environmental standards in the market is a small price that Wood Richardson are willing to pay to ensure that they are doing their bit to keep the world a greener place.

Blog | Print Is Dead?….Long Live Print!!

Screen Shot 2016-06-13 at 12.29.18In today’s online world, you could be forgiven for thinking that the death knell for print has been rung. After all, most businesses have moved much of their marketing spend into more web based marketing haven’t they? The fact that you are reading a blog, online, from a printer is indicative of the direction marketing has moved. It can certainly be argued that the web is a much cheaper and more direct proposition to sell your company’s services to a larger amount of people than a printed campaign would, but is it really effective?

Today’s society is bombarded with web based marketing, whether it’s viewed on a work computer or a personal smartphone. It invades our downtime as well as our working lives.

As clever as a digital marketing campaign may appear to be when discussing it in the boardroom, if your e-shot lands with a chunk of similar ones, it may simply be re-directed to the computers’ trash bin!

The more “tech-savvy” we become as consumers, the quicker we have become accustomed to simply siphoning through the bits that don’t interest us and pressing delete.

That’s not to say online marketing doesn’t work at all, because targeted campaigns can be very successful, but even the best results only gauge an initial interest.

Clever and effective marketing needs to include online and offline techniques to really hit the spot.

Recent studies suggest that a new customer will require an average of 12 contacts before being persuaded to buy, and people respond much more positively if those approaches are made across different media platforms.

This is where Print becomes an essential part of the “Marketing Mix”.

People really respond to physical media. The tactile nature of a piece of print is a wonderful thing and to a generation of younger customers that have grown up in the online world, something of a revelation.

A well designed piece of print collateral is instant. There is no scrolling or “linking” to different web pages to get to the detail across, it’s all there, in your hand to gently peruse at your leisure!

Print can also be personalised through clever digital printing techniques to give an even more tangible and emotional piece of marketing collateral.

Targeted online campaigns can certainly identify potential “warm” prospects, but a thoughtfully designed and beautifully printed brochure, can help convert “prospects” into actual customers.

Flyers, newsletters, postcards, stationery and that most basic form of business print, the business card are all crucial elements that help promote your business offline.

In today’s online world, sometimes people need to escape from the constant buzz of electronic media. It may have changed over the last decade but print is not dead, far from it, it’s regenerated and full of energy!  Long Live Print.

Bunting and The Flying Scotsman

Screen Shot 2016-06-14 at 10.56.16On Saturday 14th May, railway enthusiasts were excited to hear that the legendary Flying Scotsman would once again be steaming along the railway tracks of York. Enthusiasts and VIP’s were invited to attend a function at The Sidings Hotel in Shipton-by-Beningbrough to celebrate the occasion, and Wood Richardson were pleased to be asked to supply some of our bunting and hand-waving flags to make sure the event really looked the part.

The Sidings (as the name suggests) sits alongside one of the main railway lines out of York, and so revellers were able to greet the famous train and it’s passengers with a flourish of Union Jack waving whilst enjoy a drink and a meal at The Sidings Bar and Restaurant.

A virtual view of our brochure

We’d love to post you a copy of our brochure because our print speaks for its self. But if you must live in a virtual world, you can view the content here.