In a world post the General Data Protection Regulations (GDPR), there are many reasons to suggest that the impact of printed media is set to increase.
Firstly, the GDPR have helped to make both individuals and businesses more aware of their data, who they share it with, and how it is stored. This increased awareness can only be a good thing and is helping to make procedures slicker and safer.
How can this benefit print?
The increased accuracy of your database also allows you scope for high quality personalisation which is proven to be a very effective when it comes to building meaningful relationships with your customers. Regular, relevant, high quality print that speaks directly to your customers will help to build trust and loyalty in your brand.
With so many benefits to having an accurate, active database, it is important to make sure it stays up to date by carrying out regular reviews. At Wood Richardson, we can offer a free database health check before your campaign is sent to ensure your data is accurate.
Of course, a large part of the GDPR centres around how data is stored and shared. It is important for you to be aware of who you share your data with and how they will store it once they have it. We use a secure SFTP sending service which ensures any data you share with us will be done so in a secure way and we delete the data after 3 months. Additional to this, we have the ability to redact an individual’s details within all of our management databases, permanently scrambling this information without destroying what we still need.
If you have any questions about making the most of GDPR with print, please get in touch.