How will I measure up?

London-based Firetree books, a publishing company which produces a range of books featuring children who are under-represented has used Wood Richardson to produce its new promotional height chart.

Firetree’s ethos is that all children should find themselves in the books they read and that today’s multi-cultural society should be represented in books across the UK. They work with schools to develop ideas and content for the books and empower children to be part of the whole book creation process.

Firetree decided to create a height chart to promote two of its books that look at jobs children might do when they grow up. So children can measure their height and think of career options at the same time.

Editor Simona Sideri said, “We wanted to create a height chart as a fun tool to engage children. As the chart is 152cm long, many printers weren’t able to print the chart as a single sheet. I did a search and found that Wood Richardson had produced something similar for another client. We’ve been very happy with the service we received and the quality of the finished product.”

Sales Manager Simon Pirie added, “Xeikon 500D machine is unique in that it can print up to 6 meters long on both sides from 100 to 350 gsm paper. Not many printers can offer this service. It’s great that we’ve been able to deliver what Firetree Books needed and that they are pleased with the end result.”

For more information on Firetree books please visit: