Blog | Is ‘going green’ really making a difference?

Did you know that deforestation accounts for more greenhouse gas emissions than the global transport sector? Or that one tonne of recycled paper saves approximately six mature trees and 3.3 cubic yards of rapidly diminishing landfill space?

We all know that we should be ‘reducing, reusing and recycling’ as much as possible but what impact does this actually have? Well we believe, quite a big one. At Wood Richardson we have a ‘go green’ ethos and we want to encourage our customers to do the same or at least make more informed decisions based on all of the options available.

For years we’ve been using Forest Stewardship Council (FSC) accredited paper as our house paper stock. FSC is a non-governmental organisation dedicated to promoting responsible management of the world’s forests. It has developed a system of certification that enables people to identify responsibly sourced paper, wood and other forest products. You know something is FSC certified when it contains the ‘tick-tree’ logo.

So apart from paper stocks, how else can we be as ethical as possible and help to look after the environment?

Well we work with our clients to look at different options at every stage of the print process. We can make recommendations on paper size to reduce waste, suggest environmentally friendly inks such as vegetable-based inks, and offer information on a range of paper stocks and finishing considerations to make the finished product more easily recyclable.

Not only is the decision to ‘go green’ an ethical one, it is also a strategic one. It makes good business sense for us and allows us to promote best practice in what we do.

As well as guiding customers through the options of sustainable printing, we are also constantly investing in our production processes and print presses to ensure our equipment stays at the cutting edge of the industry. By operating ‘computer to plate’ and ‘closed loop colour control’, the number of ‘make ready’ sheets needed are reduced, thereby minimising overall energy consumption – another win for being as environmentally friendly as possible.

But surely ‘going green’ makes everything that bit more expensive for the customer?

In short, no it doesn’t. Whilst Wood Richardson pays a cost to be FSC certified this cost isn’t passed on to the customer in any way. So price doesn’t have to be an overriding factor when making your print decisions. And being able to comply with the highest social and environmental standards in the market is a small price that Wood Richardson are willing to pay to ensure that they are doing their bit to keep the world a greener place.